AI's next big leap is in autonomous agents, and guess what? Apple's about to drop a bombshell in the AI arena! For ages, people were like, "What's Apple up to while everyone else is AI-crazy?" Well, turns out, they've been cooking up something massive!

So, picture this: WWDC 2024 rolls around, and bam! Apple drops "Apple Intelligence" on us. Great takeover of the brand. At least it has an “I” in it which they already own. I was shooting for a rebrand with “Augmented Intelligence.” It's not just a tweak or a feature; it's a whole new AI universe baked right into iOS 18. This is not your typical AI show-off with fancy image or video tricks; Apple's going for the stuff that makes your daily grind easier.

Now, here's where it gets juicy. Apple's teamed up with the big brains at OpenAI to make this magic happen. They're blending Apple's secret sauce with OpenAI's top-tier tech to give us Apple Intelligence, a powerhouse of AI goodness. Think next-level chatbots like ChatGPT on steroids, with smart summaries, snappy replies, and Siri kicking things up a notch. Siri has been waiting a long time for this.

But hold onto your hats, folks, 'cause Apple's not stopping there. They're flipping the script with on-device AI, thanks to their OpenELM models. Translation: your device becomes a mini AI powerhouse, slashing lag time and locking down your privacy like Fort Knox.

Privacy? Oh yeah, Apple's got your back. They've been shouting about data security forever, and they're keeping that fire burning with Apple Intelligence. By crunching simpler tasks on your device and saving the heavy lifting for super-secure servers, your data stays safer than a secret agent's briefcase. By processing data locally, Apple reduces the risk of breaches and unauthorized access, a significant consideration given the stringent requirements of the GDPR and the forthcoming AI Act in the EU. Plus, making all this AI jazz opt-in puts you in the driver's seat, keeping those snoopy eyes away.

And hey, it's not just about making life easier. Apple's setting the stage for a future where your phone's not just a gadget; it's your personal sidekick. It's like having a tiny genius in your pocket, ready to tackle whatever life throws at you.

Let’s see if this is a better launch than the Vision Pro launch.

About the Author

Curt Doty specializes in branding, product development, social strategy, integrated marketing, and UXD. He has extensive experience on AI-driven platforms MidJourney, Adobe Firefly, ChatGPT, Murf.ai, and DALL-E. His legacy of entertainment branding: Electronic Arts, EA Sports, ProSieben, SAT.1, WBTV Latin America, Discovery Health, ABC, CBS, A&E, StarTV, Fox, Kabel 1, TV Guide Channel, and Prevue Channel.

He is a sought after public speaker having been featured at Streaming Media NYC, Digital Hollywood, Mobile Growth Association, Mobile Congress, App Growth Summit, Promax, CES, CTIA, NAB, NATPE, MMA Global, New Mexico Angels, Santa Fe Business Incubator, EntrepeneursRx and AI Impact. He is now represented by Ovationz. His new consultancy RealmIQ helps companies manage the AI Revolution.

© 2024 Curt Doty Company LLC. All rights reserved. RealmIQ is a division of the Curt Doty Company. Reproduction, in whole or part, without permission of the publisher is prohibited. Publisher is not responsible for any AI errors or omissions.